AyoNoble

Privacy & Terms

Last updated: 11 June 2026

This page explains how Ayo Noble looks after your personal information (the Privacy Policy) and the terms for using this website (the Terms of Use). Please read both. If you have any questions, contact us at [email protected].

Privacy Policy

Who we are

This website, advicewithayo.com, is operated by Ayo Noble, an adviser at Tavistock Protect Limited. Tavistock Protect Limited is authorised and regulated by the Financial Conduct Authority (FCA Firm Reference Number 575993) and is a wholly owned subsidiary of Tavistock Investments Plc. Ayo Noble and Tavistock Protect Limited are the data controllers for the personal information collected through this website.

The information we collect

  • Information you give us: your name, email address and phone number, the answers you provide in our enquiry form (such as who you are looking to protect and whether you already have cover), and any details you share with us on a call.
  • Information collected automatically: technical data such as your IP address, device and browser type, and how you use the site, through cookies and similar technologies, including the Meta (Facebook) pixel.

How we use your information, and our lawful basis

  • To respond to your enquiry, arrange your free call, and help you find suitable cover. Our lawful basis is taking steps at your request before entering a contract, and our legitimate interest in responding to enquiries.
  • To search the market and obtain suitable quotes on your behalf.
  • To measure and improve our advertising and website. Where required, we rely on your consent for non-essential cookies.
  • To meet our legal and regulatory obligations.

Who we share it with

We share your information only where needed for the purposes above, with:

  • Tavistock Protect Limited, as the authorised firm under which advice is provided.
  • Insurers and product providers, to obtain quotes and arrange your cover.
  • Trusted service providers who help us run the website and manage enquiries, such as our customer management (CRM) and hosting providers, and Meta for advertising.
  • Regulators or authorities, where we are required to by law.

We do not sell your personal information.

Sending data outside the UK

Some of our service providers, for example for customer management and advertising, may process data outside the UK. Where they do, we rely on appropriate safeguards such as the UK addendum to the EU Standard Contractual Clauses.

How long we keep it

We keep your information only as long as necessary for the purposes above and to meet our legal and regulatory obligations, which is generally up to six years after our relationship ends.

Your rights

Under UK data protection law you have the right to access your data, to have it corrected or erased, to restrict or object to how we use it, to data portability, and to withdraw consent at any time. To exercise any of these, contact us at [email protected]. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

We use essential cookies to run the site and, with your consent, analytics and advertising cookies, including the Meta pixel, to measure and improve our advertising. You can control cookies through your browser settings.

Contact

Ayo Noble, Precise House, 15-21 Market Street, Bangor, Northern Ireland, BT20 4SP. Email: [email protected]. ICO registration number: ZB871728.

Terms of Use

Agreement

By using this website you agree to these terms. If you do not agree, please do not use the site.

What we do

This website lets you enquire about life insurance and protection and book a free, no obligation call. Advice is provided on the call by Ayo Noble as an adviser at Tavistock Protect Limited. The website itself does not provide regulated advice or a personal recommendation.

Who can use it

This service is intended for UK residents aged 18 or over.

Figures and examples

Any prices or figures shown on this website are illustrative examples for the cover stated. They are not a quote or a guarantee of your premium. Your price depends on your age, health and circumstances, and is confirmed only after underwriting.

No guarantee of cover

Making an enquiry does not guarantee that cover will be offered. Cover is subject to underwriting and acceptance by the insurer.

Our content

The content, design and branding on this website belong to Ayo Noble and may not be copied or reused without permission.

Other websites and Meta

This website is not part of the Facebook website or Meta Platforms, Inc, and is not endorsed by Meta in any way. Facebook is a trademark of Meta Platforms, Inc. Any links to other websites are provided for convenience, and we are not responsible for their content.

Liability

We take care to keep the information on this website accurate, but to the extent permitted by law we do not accept liability for any loss arising from reliance on it. Nothing in these terms excludes any liability that cannot be excluded by law.

Complaints and protection

If you are unhappy with any part of our service, please contact us and we will do our best to put it right. Complaints are handled in line with the complaints procedure of Tavistock Protect Limited. If we cannot resolve your complaint to your satisfaction, you may be able to refer it to the Financial Ombudsman Service at financial-ombudsman.org.uk. Depending on the type of business and your circumstances, you may also be protected by the Financial Services Compensation Scheme at fscs.org.uk.

Governing law

These terms are governed by the laws of England and Wales, and any disputes will be subject to the courts of England and Wales.

Changes

We may update these terms and our Privacy Policy from time to time. The latest version will always be shown on this page.

Ayo Noble is an adviser at Tavistock Protect Limited, which is authorised and regulated by the Financial Conduct Authority. FCA Firm Reference Number 575993. Tavistock Protect Limited is a wholly owned subsidiary of Tavistock Investments Plc.

© 2026 Ayo Noble. All rights reserved.