Life insurance, made simple. For your family.
Think it is too expensive or too complicated? I get it. Watch the short video, then book your free call and I will build your real policy with you, live, across the whole of the market, with no fee for my advice.
Trusted by 1,000+ UK families
In their own words.
Over 1,000 UK families have sat exactly where you are now, from everyday parents to names like Emile Heskey and Bola Sol. Tap any story to play.
Why families trust Ayo
Real families. Real peace of mind.
This was never about a policy. It is about the people who depend on you still being alright if the worst happens.
The right cover means the mortgage is handled, the bills are handled, and the people you love get to grieve without money worries on top. That is the whole point, and it is more affordable than most families think.
Meet Ayo
I treat your family like my own.
I have spent years helping families across the UK get properly protected, from professionals and footballers to everyday families like yours. Over 1,000 families covered, and more than 180,000 people follow me for straight, honest advice.
I protect my own wife and child with the very same policies I would recommend to you. I would never put your family in something I have not put my own family in.
You do not pay me a penny. I am paid by the providers, so I search the whole of the market and find you the right cover, not just one company's.
The cost of waiting.
The biggest thing that sets your price is your age the day you start. The same half a million pounds of cover, at four different ages. Real examples, not a guarantee.
Examples only, for half a million pounds of cover to age 90. Your price depends on your age, health and details, and is set when your cover starts.
Every year you wait, the price climbs, and it does not come back down. As Ayo says, the best time was yesterday. The next best time is today.
Your family is worth a 20 minute call.
It is free, and there is no pressure. If it is not right for you, I will tell you straight. Worst case, you walk away knowing exactly where your family stands.